Designer edition dash plaque
Moderator: Dan Szwarc
Designer edition dash plaque
Has anyone purchased a designer edition dash plaque from Jake on Facebook. Are you happy with it?
Is there any way to tell what the original number was on a particular car?
Is there any way to tell what the original number was on a particular car?
- LithiumCobalt
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Re: Designer edition dash plaque
I have not purchased one from him, but he is a stand-up guy, if you are concerned. No way to track original number of the car as the plaques are not serialized.
Nick

Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
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Re: Designer edition dash plaque
Stupid question...
What is a Designer Edition?
What is a Designer Edition?
55 Chevy 2 dr/ht pro street 427
71 Lincoln Mark iii
2004 Dodge Ram 1500 Rumble Bee #1168 of 4000
71 Lincoln Mark iii
2004 Dodge Ram 1500 Rumble Bee #1168 of 4000
- Dan Szwarc
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Re: Designer edition dash plaque
Bill Blass, Givenchy, etc. Trims of mid-late 70s Mark Vs. They were fancy designers of 70s fashion.
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Shop Manual or MPCs available
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- LithiumCobalt
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Re: Designer edition dash plaque
Cartier and Emilio Pucci too
Nick

Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
- Lee
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Re: Designer edition dash plaque
And AMC had Gucci, Oleg Cassini, and Pierre Cardin…
![Image]()
1930 A Coupe
1941 LC Coupe
1968 XR-7 (my great-grandfather’s)
1962 LC Sedan (owned 35 years & driven 100k+ myself)
1941 LC Coupe
1968 XR-7 (my great-grandfather’s)
1962 LC Sedan (owned 35 years & driven 100k+ myself)
Re: Designer edition dash plaque

1963 Continental
2007 Crown Victoria LX
and a couple Chryslers and Cadillacs
2007 Crown Victoria LX
and a couple Chryslers and Cadillacs
- Dan Szwarc
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Re: Designer edition dash plaque
That's what I said: etc.
The below links are mostly dead.
Dan Szwarc: 1966 Convertible
Shop Manual or MPCs available
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Dan Szwarc: 1966 Convertible
Shop Manual or MPCs available
Signature rules.
Help the forum for 2024.
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Re: Designer edition dash plaque
Was there actually anything special about them or was it just a marketing scheme?
I know the Mark iii has the clock that says "Cartier" but I figured that was just a gimmick like all the "name brand" audio systems equipped in vehicles today.
I know the Mark iii has the clock that says "Cartier" but I figured that was just a gimmick like all the "name brand" audio systems equipped in vehicles today.
55 Chevy 2 dr/ht pro street 427
71 Lincoln Mark iii
2004 Dodge Ram 1500 Rumble Bee #1168 of 4000
71 Lincoln Mark iii
2004 Dodge Ram 1500 Rumble Bee #1168 of 4000
- LithiumCobalt
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Re: Designer edition dash plaque
Basically marketing. Some unique color schemes and maybe some equipment standard rather than optional.
Mark IIIs didn’t have any designer editions. The Cartier clock was simply a gimmick
Mark IIIs didn’t have any designer editions. The Cartier clock was simply a gimmick
Nick

Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
- LithiumCobalt
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Re: Designer edition dash plaque
Sorry to offend you
Nick

Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
Current: 1971 Mark III, 2012 MKZ AWD, 2016 F-150 Platinum
WANTED: 1969 Continental sedan, 77 Continental Town Car w/opera window delete, 76 Fleetwood Brougham
- TonyC
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Re: Designer edition dash plaque
As all the other vets have already said, the Designer-Series options were mainly a marketing gimmick to increase sales, starting in 1976 with the last year of Mark IV. Lincoln held onto that gimmick into the '90s, starting with only the Mark models but eventually expanded to the full-sizers and later Continental models before fizzling out in the late-'90s. It did work, however; they made the appeal of fancier, pricier trim designed by big names in fashion and jewelry a temptation for richer buyers, keeping sales relatively strong. Even Ford eventually jumped on the bandwagon, with Eddie Bauer trim options for its suvs. The first four Lincoln options were Cartier, Blass, Pucci, and Givenchy; a few others jumped on later on, a few withdrew over the years. Each Designer option had its own distinctive paint and trim scheme, which was how they were identified; and each option tweaked its look year after year, sometimes subtle, sometimes obvious.
Many have made the mistake of thinking that the Cartier-branded clocks used since 1970 were the telltale of a Cartier model. It was discussed, debunked, and clarified on this Forum years ago.
---Tony
Many have made the mistake of thinking that the Cartier-branded clocks used since 1970 were the telltale of a Cartier model. It was discussed, debunked, and clarified on this Forum years ago.
---Tony
"Don't believe everything you read on the Internet, just because there is a picture with a quote next to it." (Abraham Lincoln, 1866)
"Question Authority!"
1966 Continental Sedan, affectionately known as "Frankenstein" until body restoration is done (to be renamed "General Sherman" on that event)
"Question Authority!"
1966 Continental Sedan, affectionately known as "Frankenstein" until body restoration is done (to be renamed "General Sherman" on that event)
- Linmk56
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Re: Designer edition dash plaque
Today, while looking for some tools in my "junk" drawer, I ran across my dash plaque from my 1978 Mark V Pucci Designer Series (I still have the window sticker somewhere). I've not seen this in decades. Remembering this article, I thought for those that have never seen a Designer Plaque they might like to see what one looks like. I do remember mailing the card off to get the plaque and was surprised how fast it we received. I also ordered the door initials. They were a chrome housing with three blocks. Each block you could place your initials. In my case there was an H, then the Continental Star, then another H. I don't think I have them around anymore.
Howard
1956 Mark II C5691376
1956 Mark II C5691376
- TonyC
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Re: Designer edition dash plaque
That's quite a badge there. How many here can truthfully say their dash plaques were made by the factory specifically for them...on top of that, a plaque of one of the rarer trim options?
---Tony
---Tony
"Don't believe everything you read on the Internet, just because there is a picture with a quote next to it." (Abraham Lincoln, 1866)
"Question Authority!"
1966 Continental Sedan, affectionately known as "Frankenstein" until body restoration is done (to be renamed "General Sherman" on that event)
"Question Authority!"
1966 Continental Sedan, affectionately known as "Frankenstein" until body restoration is done (to be renamed "General Sherman" on that event)
- Dan Szwarc
- Site Admin
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Re: Designer edition dash plaque
Is that a reference to the Harold Burgess version from an ancient thread (or whatever name it was).


The below links are mostly dead.
Dan Szwarc: 1966 Convertible
Shop Manual or MPCs available
Signature rules.
Help the forum for 2024.
Dan Szwarc: 1966 Convertible
Shop Manual or MPCs available
Signature rules.
Help the forum for 2024.
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